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Contemporary design works in the chocolate market

Stora Enso Oyj

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Contemporary design works in the chocolate market (photo: Administrator)

Come pensereste di lanciare un prodotto dell'industria dolciaria, dedicato ad una nuova fascia di consumatori? Quest'autunno la Cadbury Limited ha lanciato una nuova confezione per cioccolatini dal design moderno, per attirare i consumatori più giovani. Il cartoncino da imballaggio Perfoma della Stora Enso ha permesso di creare un design rivoluzionario che si differenzia molto dalle alternative tradizionali. Il cartoncino bianchito, patinato con sostanze minerali e contenente pasta CTMP (chemi termomeccanica) ha inoltre superato brillantemente i rigidi test organolettici della Cadbury.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Cómo lanzar un producto de chocolate para un nuevo grupo de consumidores? Este otoño Cadbury Limited introdujo un envase de chocolates de moderno diseño para conquistar a la franja joven de los consumidores. El cartoncillo Performa, de Stora Enso Packaging Boards, ha hecho posible la creación de un diseño que se diferencia claramente de las alternativas convencionales. El cartoncillo blanqueado Performa, que incluye pastas químicas termomecánicas (CTMP) y estucado mineral, ha superado las estrictas pruebas de sabor y de olor de Cadbury.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Wie lanciert man ein Schokoladenprodukt für eine neue Konsumentengruppe? Diesen Herbst brachte Cadbury Limited eine ganz neue Schokoladenverpackung auf den Markt, die mit ihrem modernen Design junge Verbraucher ansprechen soll. Stora Enso Packaging Boards' Performa-Karton ermöglichte die Schaffung einer Verpackung, die von herkömmlichen Alternativen abweicht. Der gebleichte, ohne optische Aufheller gestrichene und CTMP-haltige Karton bestand auch Cadburys strenge Geruchs- und Geschmackstests.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Hoe introduceert men een chocolade product voor een nieuwe consumentengroep? Deze herfst heeft Cadbury Ltd een nieuwe chocolade verpakking geïntroduceerd met een moderne vormgeving om jonge consumenten aan te trekken. Performa karton van Stora Enso Packaging Boards divisie heeft het mogelijk gemaakt om een ontwerp te maken dat geheel verschilt van de conventionele alternatieven. Het gebleekte karton, voorzien van een minerale coating met CTMP, heeft ook de strenge testen voor smaak en geur van Cadbury gepasseerd.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Hvordan lancerer man et chokoladeprodukt til et nyt kundesegment? Cadbury Limited introducerede dette efterår en chokoladeindpakning i moderne design for at tiltrække unge forbrugere. Stora Enso Packaging Boards Performa-karton har gjort det muligt at frembringe et design, der skiller sig ud fra konventionelle alternativer. Den mineralbestrøgne sulfatkarton tilsat CTMP har også bestået Cadburys strenge smags- og lugtetests.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

Hvordan får man en ny kundegruppe til å interessere seg for et klassisk produkt som sjokolade? Denne høsten har Cadbury Limited introdusert en sjokoladepakning med moderne design for å fange opp unge forbrukere. Kartongmaterialet Performa fra Stora Enso Packaging Boards har gjort det mulig å lage en pakning som skiller seg ut i mengden. Den blekede, belagte kartongen med CTMP i mellomlaget har også passert Cadburys strenge smak- og lukttester.

Contemporary design works in the chocolate market

Stora Enso Oyj

Published on

Contemporary design works in the chocolate market (photo: Administrator)

How do you launch a chocolate confectionery product for a new consumer group? This autumn Cadbury Limited introduced a chocolate pack with a modern design to attract young consumers. Stora Enso Packaging Boards' Performa board has made it possible to create a design that differs from conventional alternatives. The bleached, mineral coated board containing CTMP has also passed Cadbury's stringent taste and odour tests.

Digital IR thermometer with remote sensor configuration sets new priceperformance standards

Raytek Corporation

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Digital IR thermometer with remote sensor configuration sets new priceperformance standards (photo: Administrator)

New infrared thermometers from U.S. company, Raytek Corporation, combine smart digital electronics and fiber optics for efficient operation in harsh environments. Reported by the company to offer the best price/performance standards currently available, the FA models in the Marathon Series have an overall range of 250 to 3000 C. Features include operating software with Windows programs for remote sensor configuration.

Vichy goes for the Ensocoat packaging concept

Stora Enso Oyj

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Vichy goes for the Ensocoat packaging concept (photo: Administrator)

Laboratoires Industriels de Vichy (LIDV), miembro del grupo L'Oreal, está usando el cartoncillo Ensocoat de Stora Enso Packaging Boards. Con este nuevo concepto de envase, Vichy cuenta con un cartoncillo con óptimas propiedades en cuanto a pureza y brillo para la protección de sus productos para el tratamiento de la piel La empresa usará Ensocoat en todas sus cajas de cartoncillo.

Vichy goes for the Ensocoat packaging concept

Stora Enso Oyj

Published on

Vichy goes for the Ensocoat packaging concept (photo: Administrator)

Laboratoires Industriels de Vichy (LIDV), der er en del af L'Oreal koncernen, bruger nu Stora Enso Packaging Boards Ensocoat-karton. Vichy har med sit nye emballagekoncept opnået en karton, der med dens enestående renhed og flotte finish giver god beskyttelse til deres hudplejeprodukter. Firmaet vil fremover bruge Ensocoat til alle deres kartonemballager.