Precision embossing

/INS. When a book of paper samples arrives in the post, the recipient is often most interested in the samples themselves. When Iggesund Paperboard begins to distribute its new swatch book of Invercote G, Invercote Creato and Invercote Duo this winter, recipients have good reason to study the embossings which heighten the effect of the book’s photos.

“Invercote has a dimensional stability and flexibility which make it a fantastic choice for people who want to use embossing to give their brochure or other printed material a third dimension,” explains Alex Guglielmi, one of Iggesund’s market technicians. He supervised the book’s production with a special focus on the embossing. “It can heighten the tactile experience, attract more attention and, not least, reinforce the experience of quality.”

Good tools are needed to achieve good-quality embossing. For this production Iggesund worked with the Swiss toolmaker SMR Stanztechnik.

“In the swatch book our main task was to emboss the details in the photos,” Alex says. “In doing so, it’s important not to change or distort the basic concept of the image.”

One example is the large embossing of an island on the cover. The embossing runs across the front cover, spine and back cover. The first test embossing of the image made a stone, which had been in the background, appear to have moved closer to the viewer.

“We had to remake the tool to avoid creating this effect and now we’ve achieved the right balance between the image and the embossing,” he says.

In another photo the embossing of an eye had to be redone. The effect was not clear enough so the tool had to be adjusted to create a more obvious visual impression.

Another effect Alex likes to mention is how the printing and embossing of the name Invercote work together on the first page of the sample book.

“It’s really easy to go wrong doing this. I usually recommend that people really think about and understand what they are going to highlight with embossing and printing. As it is a symbiosis between the paperboard, embossing tools and printing, it’s far easier to detect the smallest misregister when you emboss along straight lines. Often output and quality are misunderstood. So when you have these demanding elements coming together, I often recommend reducing the number of single positions per sheet to achieve the best registration between printed and embossed images.” When a project calls for finishing processes that require multiple press passes, Invercote’s dimensional stability provides exceptional registration. Normally, printers find themselves trying to convince their clients to limit the number of press passes in order to avoid registration issues. But Invercote’s dimensional stability allows you to take on heretofore unimaginable challenges. To demonstrate Invercote’s superior performance in this area, Iggesund has produced printed projects with more than 20 press passes with outstanding results. Of course, print costs normally discourage such undertakings, but for those who are prepared to spend money in finishing, consider Invercote as insurance on the finished product’s exquisite result.

Iggesund’s sample book was printed by VR Print in the UK and the embossing tools were produced by SMR Stanztechnik in Switzerland.

Caption 1: “Our main task was to emboss the details in the photos. In doing so, it’s important not to change or distort the basic concept behind the image,” says Alex Guglielmi of Iggesund Paperboard. © Iggesund

Caption 2: The embossing tool for the eye was adjusted to create a stronger effect and the eye really came “alive”.© Iggesund

Caption 3: “On the champagne glass we aimed to have as much depth as possible. Invercote Duo is a very good material for exploring the limits of embossing. Finishing it with special varnishes highlights the embossing and champagne bubbles to produce this very sophisticated end result.” © Iggesund

Iggesund

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

Further information:

Staffan Sjöberg
Public Relations Manager
staffan.sjoberg@iggesund.com

Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800
www.iggesund.com

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Company Information

Iggesund Logo


Iggesund Paperboard Head Office

Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige

Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Therese Rahm
Communication Manager

Phone: +46 70 595 56 10

therese.rahm@holmen.com

     Via social media

Company Information

Iggesund Logo


Iggesund Paperboard Head Office

Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige

Phone: +46 650 280 00
Fax: +46 650 288 00

info@iggesund.com

www.iggesund.com

Press contact

Therese Rahm
Communication Manager

Phone: +46 70 595 56 10

therese.rahm@holmen.com

     Via social media

About Iggesund Paperboard AB

 

Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.




The Iggesund Mill


Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill


Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy


In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses


Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.

 

 

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