Put your mobile away and shine a light on the forest

/ins  This year’s season’s greetings card from Iggesund Paperboard, is a mystical forest in the form of a pop-up shadow box with fine laser cut details and shimmering silver ink. Using the recipient's mobile phone, it comes alive through a clever lightshow which mimics the magical illumination of the aurora borealis.

The theme, “Shine a light on the forest”, relates to the origin of Iggesund’s flagship product Invercote as well as the important role that sustainable forestry and fibre-based products can play in mitigating climate change. The concept was designed and created by Erik Hluchlan and Erin Fudge Smith at Structural Graphics, a print marketing agency with more than 40 years of experience when it comes to innovative packaging and print solutions.

 Iggesund's season's greetings card has become somewhat of an annual challenge for designers to out-do the previous year's card by showcasing the countless possibilities of the company's paperboards, Invercote and Incada.

“Every year we wish the card to be eye-catching enough to earn its place on the recipient’s desk, or even on the mantelpiece at home. With this year’s card we also want to encourage people to put their phones away for a while,” says Jessica Tommila, Customer experience manager at Iggesund Paperboard. “We also want to show how much we value the long-lasting relationships we have with our customers and other friends in the packaging business,”

Structural Graphics, with its headquarters located in Essex, Connecticut, USA, works with paper and board in all forms to develop dimensional direct mail, interactive marketing materials that capture attention by "popping" to life, or intriguing designs that combine print with a digital element.

“My first thoughts on the assignment were about how lucky I was to have the opportunity to work on a project from Iggesund, as they have already produced so many amazing pieces,” says Erik Hluchan.

Hluchan’s idea was to create a magical forest scene pop-up in a darkened shadow box that could be illuminated from below by a mobile phone.

“Given the environmental theme of the project, a forest seemed obvious for a paperboard company. Iggesund by necessity needs to be a caretaker of forests,” says Hluchan, who went on to develop the greetings card with his colleague, Art Director Erin Fudge Smith.

The technically complicated greetings card placed a number of demands on the paperboard: It had to be opaque and have good foldability, while remaining rigid enough to maintain the form.

The material also needed to offer a higher quality of printability, according to Hluchan, who chose Invercote Creato 350 g/m2. “It is an excellent paper to work with when making pop-ups and it has the ability to withstand the high demands of dimensional paper engineering,” he says. “It is also able to handle a large number of print treatments including laser cutting.”

Invercote Creato is designed for both packaging and graphical applications. It offers equal, outstanding aesthetic printing properties on both sides. Both sides are fully coated and have a silk finish. Thanks to its composition of multiple layers of solid bleached primary fibres, Invercote Creato has a superior strength and toughness compared to board grades that contain mechanical or recycled fibres or even single-ply bleached primary fibre board.

Read more about the Iggesund Paperboard 2019 season’s greetings card at Iggesund.com/myforest


Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.

Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.

 Further information:

Jessica Tommila


Iggesund Paperboard
SE-825 80 Sweden
Tel: +4665028256
Mobile: +46703064800



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Head office Iggesund Paperboard
Iggesund Paperboard AB
SE-825 80 Iggesund
Sweden / Sverige
Phone: +46 650 280 00
Fax: +46 650 288 00



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The Iggesund Mill

Making the world’s best paperboard is easy. You need water, carbon dioxide and sunlight to grow a seedling into a tree. Then you need sustainable forest management that can deliver first-class timber. There must be a pulp mill and a paperboard mill, and then distribution channels to get the paperboard to everyone who wants to use it. Most important of all, though, to the manufacture of Invercote are the skilled professionals who do their best – people who are proud of what they achieve and do not compromise on the quality of their work. Iggesunds Mill has traditions stretching back to 1685. Throughout that time dedicated individuals have done their utmost to use the renewable forest to benefit other people.

A world-class mill

Iggesund Mill (including Strömsbruk Mill) in Sweden is one of the most advanced, fully integrated pulp and paperboard mills in the world. Not least thanks to our long term majority owner, we have very well invested mills. There are many benefits having an integrated saw mill – we manage raw material together and we can use all the waste from their production to either make pulp or energy. In return we feed the saw mill with steam used to dry the timber. At Iggesund Mill, 100% of the pulp used to make Invercote is produced on location and pumped wet to the board machine. This means that we use no market pulp. Not drying the pulp preserves some mechanical properties of the fibres.

This advanced technology – hundreds of metres of paperboard machines – is controlled by employees with various forms of special expertise. The machines work around the clock and year round to produce tonne after tonne of dazzling white paperboard. Technical perfection and numerical control processes are all well and good but for excellent results you also need team spirit and a good working atmosphere. Invercote’s unique properties are the result of the interplay between expertise, a positive spirit and cutting-edge technology.

Actively investing in bioenergy

In 2012 the new recovery boiler was inaugurated at Iggesund Mill, an investment made possible by the long term perspective of our majority owner. With it in operation, the mill produces all the heat it needs, and can also provide district heating to the nearby community. It also produces nearly all the electricity needed for the mill, and is connected to the grid to be able to output excess electricity if needed. As the new boiler was trimmed into operation, it drastically reduced a lot of emissions between 2013 and 2014: fossil CO2 by >85%, particles by ~45% and sulphur by ~35%

With the installation and trimming of the new recovery boiler, emissions to air have reduced drastically from already low levels – graph being updated shortly. Measurements have shown that only 1% of particles in the air of Iggesund village comes from the mill. The majority of particles comes from domestic fire places and cars.

Care for our customers and their businesses

Paperboard must be there when the customer needs it. All the quality features in the world are meaningless if the deliveries don’t arrive in time. Delivery precision is a high priority. A maritime transport system guarantees overseas customers receive shipments with the lowest possible environmental impact. The service doesn’t stop there. Every tonne of Invercote comes with access to documentation and knowledge about how to make best use of the paperboard. The knowledge and market-based technical support provided by Iggesund, help customers to achieve dazzling end results and optimal production economics.