/ins Iggesund Paperboard, which is part of the Holmen Group, has the two most valuable paperboard brands in Europe. That’s the conclusion of a brand survey done by the analyst firm Opticom International Research. Over 200 converters – companies that process paperboard into finished packaging – rank Invercote and Incada from Iggesund at the very top.
The survey encompasses converters in Germany, France, the UK, Italy, Spain, Switzerland, Belgium and the Netherlands in the packaging segments: pharmaceuticals & health care products, cosmetics & beauty, chocolate & confectionery, dry foodstuffs, frozen & chilled foods, and wines & spirits. The study has been done every second year since 2004 and Iggesund’s brands have consistently placed at the top.
“Every time we place highest in this survey we get confirmation that both our paperboard families offer what the market wants,” comments a satisfied Kenneth Nysten, Sales and Marketing Director at Iggesund. “Of course, it is particularly pleasing that the survey participants are converters, who make their living from transforming this white and lightweight paperboard into functional and elegant packaging.”
The survey also concludes that high quality and sustainability characteristics are becoming more and more important as selection criteria. Converters also have high expectations on properties such as printability, runnability in the conversion process, and folding properties – all of which both Invercote and Incada achieve with ease.
Iggesund and Stora Enso are perceived as leading the paperboard market with regard to sustainability, even though the majority of the respondents do not see any clear leader within the industry.
“The converters’ opinion, not least the fact that they single out runnability and product quality, reinforces our view that we are heading in the right direction. Their appreciation of our sustainability work is also important and a strong argument in favour of our products,” Nysten concludes.
Europe’s most valuable paperboard brands according to the survey:
- Invercote (Iggesund)
- Incada (Iggesund)
- Tambrite (Stora Enso)
- Ensocoat (Stora Enso)
- Performa (Stora Enso)
- BillerudKorsnäs (BillerudKorsnäs)
- CKB (Stora Enso) NEW 2018
- MetsäBoard Pro (Metsä Board) NEW 2018
- Alaska Plus (International Paper)
- MetsäBoard Classic (Metsä Board) NEW 2018
- MetsäBoard Prime (Metsä Board) NEW 2018
Caption 1: The Origin Box is made of three kinds of paper material, of which two, Invercote and Incada, are made by Iggesund Paperboard. Converter was Du Caju Printing & Packaging, Belgium.
Caption 2: “The converters’ opinion, not least the fact that they single out runnability and product quality, reinforces our view that we are heading in the right direction with both Invercote and Incada,” says Kenneth Nysten, Iggesund Paperboard.
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production.
Iggesund and the Holmen Group report all their fossil carbon emissions to the Carbon Disclosure Project. The environmental data form an integral part of an annual report that complies with the Global Reporting Initiative’s highest level of sustainability reporting. Iggesund was founded as an iron mill in 1685, but has been making paperboard for more than 50 years. The two mills, in northern Sweden and northern England employ 1500 people.