/INS. British master papermaker James Cropper is making the final preparations for its appearance at Paperworld 2017, with plans to promote a number of its products and services to a German audience.
Some of the highlights at the exhibition, which takes place from 28 to 31 January in Frankfurt, will be a showcase of the company’s new Tailor Made service, its new range of food contact-approved papers and its Kendal Manilla collection.
Tailor Made was launched to allow brands to work with James Cropper to develop unique, custom-made paper solutions for brand presentation and packaging. The extensive variables available through the service range from the individual fibres used to make paper to the ways they’re engineered, coloured, embossed and converted.
Meanwhile, Dolcelicious – a range of premium food contact-approved papers – has been developed to help premium food and drink brands elevate the packaging experience and is suitable for contact with dry, moist and fatty foodstuffs. The range is available in 11 eye-catching colours, including Lemon Drizzle, Liquorice, Silver Spoon and Kiwi Fizz.
Andy Smith, director of export sales at James Cropper, said: “We’ve always worked with brands to create personalised solutions for them but now, with Tailor Made, we’re taking this service to the next level. “It’s absolutely vital for brands to stand out, and a lot of that comes down to expressing their individuality through the materials they use – whether that be the use of post-consumer waste in production to champion sustainability, or using unique shades of soft-touch papers to evoke sophistication.”
Norbert Spiegel, Sales Manager for the DACH region adds: “With the launch of the Dolcelicious collection, we have another string to our bow, we’re now able to widen our service to German brands in the food and drink industry, allowing them to benefit from the range’s diverse colours and textures – from subtle and natural to glamorous and bold.”
In addition, James Cropper will feature Kendal Manilla, the papermaker’s range of high-quality boards established as a benchmark for outstanding performance within the filing and stationery markets.
Norbert comments: “Kendal Manilla is one of our core ranges of papers and has been a go-to product for business folders and files for many years. With its versatility and wide range of weights and colours, we’re looking forward to bringing this stationery stalwart to Paperworld.”
Visit James Cropper in hall 3.0, stand C36. For more information about Dolcelicious, visit www.dolcelicious.com. For more information about Tailor Made, Kendal Manilla or the James Cropper brand, visit www.jamescropper.com.
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